To increase the value of food aggregator clients with call center support, focus on several strategic areas:
1.  Enhanced Customer Service : They should; Immediately and effectively attend to any complaints and inquiries from the customers. That is why a responsive call center can solve problems very fast, increase the level of customers’ satisfaction, and provide services for the same customers again.
2.  Order Management : Help clients with the orders by placing new orders, changing the previous orders incorporated into their account and also managing to update them on the delivery status. This has the effect of minimizing the number of order mistakes and at the same time enhances the overall clients’ satisfaction.
3.  Upselling and Cross-selling : Teach call center personnel to direct customers to other products or to promotions. By suggesting suitable side dishes, drinks or deserts to customers one can be in a position to increase the per-head spend.
4.  Customer Retention : loudly promote use of loyalty rewards through the call center. It will be the agents’ role to educate the customers on these programs to encourage its adoption and subsequent customers’ order loyalty.
5.  Feedback Collection : As a result, integrating the call center into the business model is crucial in ascertaining the consumers’ perception of their dining experience. This feedback facilitates the evaluation of aspects which need improvement and consequently the marketing mix strategies.
6.  Longer hours of Support : Provision of a customer service is helpful because it allows clients to order food at any time, whether during meal time or at night, thus boosting the sales.
7.  Personalized Experience : This means that customer data should be used to give customers ideas and products they would like to acquire. More precisely, managing differentiated attitudes can help increase the customer satisfaction level identified as a critical success factor in the applicable literature, as well as sales.
The above-discussed strategies, therefore, show how and to what extent call center support must be shaped to better help the clients in ranking business, and thus leading to higher order values and improved overall food aggregator’s revenue.